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Missed Financial Opportunity
Keith Wyness, Everton’s former chief executive, has voiced his opinion that Manchester United missed the mark with their latest kit sponsorship deal. In a recent podcast, Wyness, with years of experience in football management and now leading a consultancy for top clubs, expressed that United’s commercial team might need a reassessment after securing a deal he deems significantly undervalued.
New Deal Falls Short of Expectations
Manchester United recently announced a partnership with Qualcomm, showcasing the Snapdragon brand on their jerseys starting from the 2024-25 season. Despite the excitement surrounding the new deal, reports suggest it is valued at just under £60 million annually, potentially extending to five years with an additional clause. Wyness, however, believes the iconic football club should have aimed for a staggering £100 million per year.
Commercial Revenue in the Spotlight
With a reported £303 million in commercial revenue during the 2022-23 season, Manchester United holds the second-highest commercial earnings in the Premier League, trailing only behind their local rivals, Manchester City. Wyness argues that with strategic data usage and monetization, United could leverage their global influence to secure more lucrative sponsorship deals.
Comparisons with Super Bowl Advertising
Highlighting the potential of Manchester United’s global reach, Wyness compares the value of their shirt sponsorship to the cost of a single Super Bowl advertisement. He suggests that at £60 million, the deal is a bargain and urges the team to reconsider their commercial strategies to capitalize on what he sees as a significant undervaluation.
Controversy Continues for Man United
In the wake of this financial critique, Manchester United finds itself embroiled in another controversy following a recent government-related development. As the club navigates these challenges, fans and observers alike are encouraged to stay informed through dedicated social media channels and instant updates.
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