Worcester News: FRESH – Gtech products featured in new ad
Other Gtech staff who took part included Jenna Webb, Ellen Cakebread, Alice Greany, Tezza Williams and Liam Hughes as they recorded ‘Get The Gtech Out’. The company, based in Brindley Road in Worcester, was founded by Mr. Grey, who developed the world’s first cordless sweeper.
The ‘catchy jingle’ was written in-house and accompanies Gtech’s new advert showcasing its range of soil and garden care equipment, including the latest AirRam Platinum.
Worcester News: SONG: Gtech staff record new ad
Recording took place in a studio in the Worcestershire countryside before the soundtrack was created by Gtech’s creative team.
Jenna Webb, 24, Customer Excellence Representative from Worcester, said: “The commercial was a pleasure to be a part of. I had so much fun and it was great to collaborate with other departments at Gtech to create a catchy jingle.”
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Liam Hughes, 22, one of Gtech’s quality engineers, added: “It was definitely a very creative step up from my usual work here at Gtech, it was interesting to see the studio where we recorded the vocals – Nick even mentioned that he might have hosted Black Sabbath at one point in his career!
“It was nice to be able to be involved in something that will now be used in the future to help drive the company’s growing success.”
Nick Grey, the familiar face of Gtech’s announcements, said: “Our staff here at Gtech are one of our biggest assets and it’s been great for some of them to be involved in areas of the business they wouldn’t normally be a part of.
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“The new ad and jingle is catchy, and we hope it sticks in people’s heads and encourages them to get The Gtech Out!”
Gtech is not the first company to use its own staff to appear in its advertisements. Halifax used their staff, including unlikely star Howard Brown, in a campaign that ran from 2000 to 2008.
Gtech has sold 20 million of its cordless vacuum cleaners, expanded into garden power tools and appeared on the Sunday Times Rich List twice with £120m in the bank. Following the company’s success, Gtech became a sponsor of Brentford FC and the club’s Gtech Community Stadium.