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The Price of Loyalty: Villa’s £50m+ Valuation of Luiz
Aston Villa is setting the bar high for the departure of their Brazilian midfielder Douglas Luiz, with a price tag that exceeds the £50 million mark. Despite the swirling rumours, the club has made it clear they will not let their star player go cheaply this summer.
Fiscal Pressures and Premier League Rules
Under the scrutiny of Profitability and Sustainability Rules, Villa faces the need to generate £60 million through player sales. This comes in the wake of a substantial £119 million loss reported in their most recent financial accounts, putting them on the edge of the PSR threshold and the risk of a points deduction.
Transfer Interest Heating Up for Luiz
Douglas Luiz, 26, has become a hot commodity on the transfer market, having been the target of multiple bids over the past 18 months. With Serie A’s Juventus and Premier League side Arsenal showing keen interest, the competition is fierce for the Brazilian’s signature.
Villa’s Firm Stance Amidst Transfer Speculations
Contrary to reports suggesting Villa might accept a £50 million offer, insiders assert that manager Unai Emery’s team expects “much more” for their midfield maestro. Luiz’s contentment at Villa Park and the prospect of Champions League football next season means only a substantial bid could lure him away.
Luiz’s Impressive Track Record
The 2023-24 season saw Luiz make a remarkable 53 appearances, with 49 starts, and achieve his best-ever senior football performance, scoring 10 goals and providing 10 assists. His consistent form has only bolstered Villa’s valuation of the player.
Contractual Commitments
Having joined from Manchester City in 2019, Luiz is tied to Aston Villa until June 2026, providing the club with a strong negotiating position as they navigate the summer’s transfer window.
Rival Moves: Everton’s Interest in Villa Deal
In related news, Everton is reportedly making a play to hijack one of Aston Villa’s transfer deals, adding another layer of intrigue to the off-season manoeuvres.
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