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Advanced Negotiations with Infinite Athlete
Chelsea Football Club is reportedly in the final stages of discussions with Infinite Athlete to extend their lucrative front-of-shirt sponsorship deal into the 2024-25 season. This comes after the team commenced the 2023-24 season without a sponsor, sporting a blank kit.
From Blank Kits to a £40m Deal
After a sponsorless start to the current season, Chelsea secured a £40 million annual sponsorship with the US-based sports data company Infinite Athlete in September. The initial plan was for Infinite Athlete to move to a sleeve sponsorship in the following season, but current negotiations could see them retain their more prominent front-of-shirt position.
Debate Over Deal Valuation
The ongoing discussions are believed to focus on the financial aspects of the sponsorship. There’s a significant financial difference between the front-of-shirt and sleeve sponsorship options, with the latter expected to bring a reduced valuation for Chelsea.
Controversy Surrounding Chelsea’s Sponsorship Deal
Football Insider has highlighted that the Infinite Athlete deal has not been without its controversies. Other Premier League clubs have expressed concerns about the valuation of Chelsea’s sponsorship, which, according to The Sponsor’s Fair Market Valuation, should rank as the eighth-most valuable in the league at an estimated £16.9 million.
Search for Stability in Sponsorship
Throughout the season, Chelsea has been in talks with various potential sponsors, including the prominent US sports brand Jordan, but has yet to secure a firm agreement. The commercial team at Stamford Bridge is now focused on ensuring a deal is in place well ahead of the 2024-25 season to steer clear of the previous summer’s oversight.
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