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Search for New Shirt Sponsor
Amid the search for a new shirt sponsor, Chelsea FC may soon be flying high with a new partnership. The club, facing the necessity to replace their current sponsor, could secure a deal estimated at £40 million per season with a Middle Eastern airline.
Insider Insights
Keith Wyness, Everton’s former chief and current football consultancy CEO, shared his insights on the potential sponsorship deal. With Chelsea’s current front-of-shirt deal set to transition, Wyness highlighted the club’s strong positioning for a new lucrative agreement.
Strategic Positioning
According to Wyness, Chelsea’s London location and valuable brand make them an attractive partner for major international airlines. Despite recent on-pitch performance, the club’s marketability remains a strong draw for potential sponsors.
Optimism for a Smooth Transition
Confidence is high that Chelsea will not face significant challenges in securing a new sponsor to replace Infinite Athlete. The anticipated airline sponsorship is seen as a natural fit for the club’s global brand and strategic interests.
On the Horizon: Overpaying for Talent?
In related news, Chelsea appears prepared to spend big to secure their top transfer target, potentially paying a premium to add talent to their squad.
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