New Partnership Kicks Off
Chelsea Football Club announces a significant sleeve sponsorship agreement with BingX, set to bolster the club’s finances with a £12 million annual injection. This lucrative deal is poised to commence during the team’s next match against Middlesbrough, marking a new chapter in Chelsea’s commercial endeavours.
Training Gear to Showcase BingX
Looking ahead to the 2024/25 season, Chelsea’s training kits will also feature BingX prominently on the front, further solidifying the relationship between the trading platform and the London club. This extended visibility represents a strategic move for both entities in the sports sponsorship arena.
A Step Up from Previous Sponsorships
The BingX deal surpasses Chelsea’s former sponsorship arrangement with Trivago, which contributed £10 million per season over a three-year period. This increase in sponsorship revenue reflects Chelsea’s ongoing efforts to enhance its commercial profitability and market presence.
Chelsea’s Commercial Growth on the Rise
Chelsea’s commercial revenue has shown impressive growth, reaching £177 million in the 2021/22 season. With the addition of the BingX sponsorship and other deals like the one with Infinite Athlete, the club’s financial trajectory is expected to maintain its upward trend, supporting Chelsea’s ambitions on and off the pitch.
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