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Missed Opportunity for Liverpool Owners
Keith Wyness, former Everton chief executive, has expressed his views on Fenway Sports Group’s (FSG) decision to abandon their pursuit of French club Bordeaux. Wyness, who now operates a football consultancy, believes that the deal would have offered “exceptional value” to the American investors.
Concerns Over Financial Stability
FSG, known for owning Liverpool FC, the Boston Red Sox, and the Pittsburgh Penguins, had entered negotiations to acquire Bordeaux. However, they stepped back, citing the potential future costs of stadium maintenance and the uncertain financial landscape of football in France as their primary concerns.
Bordeaux’s Relegation and FSG’s Investment Criteria
Following the collapse of the deal, Bordeaux faced relegation to France’s third division for the 2024-25 season. Wyness shared his thoughts on FSG’s investment strategy, noting that they seek clubs that meet certain quality standards and financial criteria. He suggested that it might be some time before FSG considers another club acquisition, unless a similar opportunity to Bordeaux arises.
FSG’s Continued Search for Value
Despite the setback, Wyness indicated that FSG would remain vigilant in their search for valuable investment opportunities in football. He emphasized that the Bordeaux deal represented a particularly good fit for Liverpool’s owners, who are known for their strategic approach to expanding their sports portfolio.

