Former Everton CEO Criticises Manchester United’s Delay in Securing Sporting Director

courtesy of


Missed Opportunity

Keith Wyness, Everton’s ex-chief, has expressed his frustration with Manchester United’s management for not finalizing the appointment of Dan Ashworth as their new sporting director. Wyness, with his extensive experience in football administration, believes that the delay is costing the club dearly in terms of recruitment.

Valuation Standoff

Reports suggest a valuation dispute is at the heart of the delay, with Manchester United holding firm on a £3million offer for Ashworth, while his current club, Newcastle United, is asking for a significantly higher sum of £15million plus additional payments.

Gardening Leave and Negotiations

Ashworth, who previously played a pivotal role at Brighton, has been on gardening leave since his agreement with Manchester United. Despite the ongoing negotiations, he has also been in discussions with Wolves, indicating that his services are in high demand.

Erik ten Hag’s Position Secure

Amidst the off-field negotiations, Erik ten Hag is reported to remain as Manchester United’s head coach for the 2024-25 season, despite rumours about his future at the club.

Call for Decisive Management

Wyness has called out Sir Jim Ratcliffe, Manchester United’s chairman, for not taking a more hands-on approach to secure Ashworth’s transfer. Wyness argues that decisive management would have seen Ratcliffe personally ensure that an agreement was reached without delay.

The Cost of Delays

The former Everton CEO warns that the longer negotiations drag on, the more Manchester United will suffer in its ability to recruit new talent, emphasizing the importance of swift and effective management in the competitive world of football.

Tragic Loss for Football: Montenegro Star Matija Sarkic Dies at 26

EURO 2024 Action Continues with Hungary vs Switzerland Showdown