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Unnecessary Jibe Ahead of Euros Final
Keith Wyness, Everton’s ex-chief executive, has expressed disappointment over Sir Jim Ratcliffe’s remarks concerning Manchester United’s Luke Shaw. In the lead-up to the European Championships final, Ratcliffe’s comments, which were intended as a jest, have been labeled as “really poor” by Wyness.
Podcast Reveals Wyness’s Disapproval
During an appearance on the Inside Track podcast by Football Insider, Wyness, who now heads a football consultancy, voiced his opinion on the matter. He criticized the Man United chief for his unnecessary message to Shaw, suggesting that Ratcliffe’s attempt at humor was misjudged and made him appear “silly”.
Ratcliffe’s Controversial Wish to Shaw
The incident occurred in a BBC Sport video where Ratcliffe, alongside other celebrities, sent well-wishes to the England squad before their match against Spain. Ratcliffe’s particular remark to Shaw about avoiding another hamstring injury stood out for its inappropriateness, according to Wyness.
Shaw’s Performance Despite Comment
Despite starting the final in Berlin, Shaw and his team experienced a 2-1 defeat. The comment by Ratcliffe was seen as an unnecessary distraction and a faux pas in the eyes of Wyness and potentially others within the football community.
Wyness Offers Advice on Communication
Wyness emphasized the importance of proper communication from football executives and owners, warning against off-the-cuff remarks that do not contribute positively. He reflected on his own experiences, implying that Ratcliffe has a lesson to learn about the public role of football club owners.
Learning from Mistakes
Concluding his thoughts, Wyness suggested that Ratcliffe should refrain from commenting on every issue, as it does not add value and can lead to unnecessary criticism. Learning from such incidents is part of the journey for football executives, Wyness implied.
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