Andrea Radrizzani is confident Leeds United will be worth £300million if they avoid relegation this season, Football Insider understands.
That would make them an even more attractive prospect to potential investors following a dramatic few months that has seen them get promoted and considerably increase their value.
Leeds have made an eyecatching start to their first Premier League campaign in 16 years and committed to around £100million of investment in the playing squad during the international transfer window that ended on Monday.
Speculation of a United takeover was backdrop to last season, with French publication L’Equipe reporting talks with the state-owned and super-rich Qatar Sports Investment (QSI).
Fuel has been added to the fire by Leeds owner Radrizzani in occasional interviews as well as his attendance at a PSG Champions League match as the guest of Nasser Al-Khelaifi, the PSG president who also runs QSI.
Leeds were valued at around £45m when Radrizzani bought the club in 2017 from unpopular previous owner Massimo Cellino.