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£10 Million a Year from Adidas
Leeds United is set to rake in approximately £10 million annually from their renewed partnership with Adidas, even after their unsuccessful bid to return to the Premier League. This figure remains consistent with the terms of their original five-year deal established in 2020.
Extension Amid Championship Challenges
Despite relegation and competing in the Championship this season, Leeds confirmed on October 30 that they have extended their collaboration with the German sportswear giant. Sources suggest that the new agreement will likely mirror the previous terms, meaning the £10 million figure may be more of an estimate rather than a guaranteed income.
Merchandise Sales Drive Revenue
The club’s overall earnings from the deal will heavily rely on merchandise sales at their home ground, Elland Road. A recent report indicated that Leeds had a record-breaking launch for their away kit this season, selling 15,000 shirts on the first day alone, which marks the highest sales for any kit in the club’s history within the first 24 hours.
Financial Standing in European Football
According to UEFA, Leeds ranked 16th in Europe for kit revenue during the 2022-23 season, generating £28.6 million from merchandise sales while they were in the Premier League. However, their deal with Adidas pales in comparison to those of top-flight clubs, with Manchester United earning £90 million and Arsenal £75 million annually from similar agreements.
Future Prospects and Expectations
Insiders indicate that Adidas has agreed to the extension with the hope that Leeds will secure promotion back to the Premier League within the next five years. This optimistic outlook aligns with the club’s ambitions and the potential for increased revenue should they regain their top-flight status.
Raphinha Deal Debts Looming
In other news, experts have revealed that Leeds are unfazed by the £35 million+ owed from the Raphinha transfer deal, indicating a focus on future growth and stability.
