Manchester City Eyes Lucrative US Market for Revenue Boost

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Transatlantic Opportunity

Manchester City is poised to significantly increase their revenue with a strategic push into the lucrative US market. Insiders have indicated that the club could see a financial windfall exceeding £26 million by leveraging American interest.

Behind the Scenes with CLV Group CEO

Neil Joyce, CEO of CLV Group, shared insights with Football Insider, noting that Manchester City is second only to Manchester United in potential gains from the American market among Premier League clubs.

Merchandise Magic with WWE

In a novel merchandising move, Manchester City unveiled a partnership with WWE on 27 June, just in time for their US summer tour. The collaboration includes players donning the WWE logo on their shirts during pre-season matches and a line of co-branded t-shirts available online.

Unlocking New Audiences

According to Joyce, Manchester City’s collaboration with WWE is set to introduce the club to new audiences in the US, tapping into additional revenue streams ahead of the 2026 World Cup hosted by the US, Canada, and Mexico.

Millions Up for Grabs

The CLV Group estimates European football clubs could net a whopping £860 million in extra revenue from the American market. For Manchester City, this could translate to a £26.8 million increase over the next two years, with a keen eye on digital and connective content experiences.

Premier League’s American Fanfare

The Premier League’s popularity has skyrocketed in the US, with an estimated 36.5 million American fans yet to pledge allegiance to a European club. This surge in interest is a driving force behind Manchester City and nine other Premier League teams embarking on US tours this summer.

Record-Breaking Broadcast Deals

The Premier League’s broadcasting agreement with NBC in America, valued at £2 billion, accounts for a significant 20% of the league’s total broadcast revenue. A recent match between Manchester City and Arsenal drew an unprecedented 2.6 million viewers across US channels.

Champions Once Again

Under the guidance of Pep Guardiola, Manchester City clinched the Premier League title for the fourth consecutive season, edging out Arsenal in a close race for the top spot.