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Lucrative Kit Deal with Adidas
Newcastle United has entered a lucrative multi-year agreement with Adidas as their new kit manufacturer, set to commence in the 2024-25 season. This partnership marks a significant step up from their previous arrangement with Castore, which brought in about £5 million annually. The Adidas deal promises a baseline of £30 million each season, with potential bonuses that could inflate the figure further.
Shirt Sales Bonus Clause Revealed
An insider has revealed that Newcastle United could receive a handsome bonus from Adidas. The club will be entitled to a “single-figure millions” payout if they hit a specific target for shirt sales this season. This incentive adds an extra layer of financial benefit to the already substantial deal with the sportswear giant.
Strong Shirt Sales Performance
Despite not being at the top of the table, Newcastle United has shown impressive performance in merchandise sales. According to Sponsorlytix, the club ranked seventh in the Premier League for shirt sales, with 490,000 units sold in the 2022-23 season. This strong showing bodes well for the club’s chances of hitting the sales target set by Adidas.
Anticipation Builds for New Kit Launch
The excitement is mounting as Newcastle United prepares to unveil their new Adidas kit on June 7. This date was inadvertently disclosed during a legal proceeding involving the club and its former owner, Mike Ashley. Fans are eagerly awaiting the launch, which could further boost shirt sales and help the club achieve the set target.
European Football Hanging in the Balance
On the pitch, Eddie Howe’s team has secured a respectable seventh-place finish in the Premier League. However, their prospects of European competition hinge on the outcome of the FA Cup final. Newcastle’s participation in the Europa Conference League next season depends on Manchester United defeating Manchester City at Wembley. If Manchester United fails to clinch the victory, Newcastle will be excluded from European football for the upcoming season.
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