Contents
Breaking New Ground in Sponsorship
Amidst the evolving landscape of football sponsorships, Tottenham Hotspur’s recent deal with crypto exchange Kraken marks a significant shift. Finance expert Stefan Borson asserts that this collaboration should not be lumped with traditional betting sponsorships, despite facing some criticism.
The Future of Football Sponsorships
With Premier League clubs set to part ways with front-of-shirt gambling firm sponsorships by the 2026-27 season, Borson predicts a surge in interest from top crypto brands in filling this void. Tottenham’s partnership with Kraken, announced on 16 July, is an early indicator of this trend, with the crypto firm set to feature on the club’s shirt sleeves for the 2024-25 season.
Controversy and Acceptance
While some, like finance expert Martin Calladine, have raised concerns over Kraken’s regulatory battles, Borson suggests that the crypto platform is becoming increasingly mainstream, likening it to other legitimate trading platforms. He emphasizes that, although crypto firms may not be blue-chip companies, their financial clout in the marketing sphere is undeniable.
The Economic Reality
Borson points out the scarcity of blue-chip brands in sponsorship deals, highlighting the need for clubs to secure funding wherever possible. With crypto brands willing to invest significant sums, this presents a practical solution for football clubs seeking sponsorship revenue.
A New Era for Football and Crypto
As the betting brands prepare to retreat from the limelight of football shirt sponsorships, Borson foresees crypto brands stepping up to claim their place, attracted by the global audience that football commands. This, he suggests, could be the beginning of a more pronounced relationship between the worlds of football and cryptocurrency.
Spurs Continue to Make Moves
In related news, Tottenham Hotspur has also secured a deal with a South Korean football talent, further demonstrating the club’s active approach in the transfer market. For more updates and Tottenham news, fans are encouraged to follow on Facebook or join dedicated WhatsApp channels.
Did you miss our previous article…
https://3pointsforawin.com/?p=125491
